Fáilte Ireland (National Tourism Development Authority of Ireland) launched a massive image campaign (in spring 2010; including print media, online media and radio) to boost golf tourism and to show Ireland as an attractive golf playing country. They looked for ideas how to position Ireland Golf to win, attract more golf tourists.

Tiger Woods Golf confirmed to play at the 2011 Omega Dubai Desert Classic

Callaway X-22 Iron Set

For greater forgiveness, Mizuno Golf has Y-Tuned their Mizuno MX-100 Irons, extending the sweet spot into the toe area while ultra pocket cavities promote a deeper centre of gravity and modified U-Grooves grip the ball for superior spin, giving mid to high handicap golfers all the distance, accuracy and playability.

New Arrival! BridgeStone ViQ Irons