The news-gathering landscape has mutated so quickly and so absolutely, at once enhanced and contaminated by the immediacy of everything from texts to Twitter to TMZ, that America's most famous athlete this weekend went from suffering a serious injury in a car accident . . . to suffering a minor injury in a car accident . . . to being ``fine,

Hold on to your hats, PR pros, these are gravy days. First Balloon Boy, the White House State Dinner and now the media has Tiger by the tail.

Looks like Rickie Fowler (the new Tiger Woods) is giving away a custom Titleist driver to add to the Black Monday festivities today....

Oh Tiger, what have you done? It appears Tiger's wife Elin Nordegren was not attempting to save the golfer's life with a golf club, but rather end it after news of his affair with New York social scene-ster Rachel Uchitel leaked. But in a battle of hotness we want to know who would stand queen supreme, the wife or the mistress? You make the call

Following his bizarre car accident on Friday, Tiger Woods has announced he will not be attending his charity golf tournament, the Chevron World Challenge, due to his injuries. Considering Woods is still reluctant to show his messed up face to police, it's no surprise he doesn't want to show it to the public either.